Airtel earns N304 billion revenue from data services
Telecom operator, Airtel Nigeria, raked in 304 billion naira ($734 million) from data service alone between April 2021 and March 2022. This was driven by a surge in data consumption by its customers.
This shows a 41.1% growth in data revenue from the 227.4 billion naira ($549 million) the company recorded in the same period last year.
Airtel Africa, the parent company of Airtel Nigeria, revealed this in its financial result for the year ended March 2022 released today. Airtel revealed that data usage per customer on the network increased from 2.8 GB per month the previous year to 4.0 GB per month this year.
This shows that the rate of data consumption by Nigerians has increased over the past year. Airtel says its data customer base also grew by 14.9%, while data average revenue per user (ARPU) increased by 37.6%.
Airtel’s data revenue growth of 41% eclipsed the company’s 15.9% voice revenue growth during the year.
The news continues after this announcement
What Airtel says
- Commenting on the revenue and data usage growth, Airtel said: “Our continued expansion of the 4G network and increased smartphone penetration has supported data usage growth. Nearly 99% of our sites in Nigeria now offer 4G, and smartphone penetration among our customers has increased by nearly by one percentage point.
- Data revenue accounted for 39.1% of total revenue in Nigeria during the year, up 3.7% from the previous year. For the fourth quarter of 2022, 43.6% of our data customer base were 4G users, contributing 76.0% of total data usage. Data usage per customer reached 4.2 GB per month and 4G data usage per customer reached 6.5 GB per month, a significant increase from the 4.6 GB usage per customer and per month in Q4’21”, the company added.
The proliferation of Over the Top (OTT) services such as Facebook, WhatsApp, Wechat, Telegram, among others, through which subscribers can also make voice and video calls using their data subscriptions, is leading to an increase in the data usage in Nigeria at the expense of voice calls. Many subscribers now prefer to make Whatsapp calls using their data rather than the normal voice call.