Alibaba establishes Lingyang business data services subsidiary – Pandaily

The Chinese internet giant Alibaba announced on Wednesday the creation of a new subsidiary called Lingyang. “The launch of the new company is an important step taken by Ali Baba after long-term reflection,” said Daniel Zhang, Chairman and CEO of Ali Babaadding that future enterprises are data-driven in a broad sense and that the complete digital construction is the consensus for all walks of life.

At present, Lingyang has five categories of cloud computing products: analytics, marketing, production and marketing, customer services and development, including 11 core products such as Dataphin, Bizphin, QuickAudience and QuickBI.

Cheng Li, CTO of Ali Babasaid Lingyang brought together the internal teams related to the digital intelligence technology of Ali Baba, which has been modernized by integrating several central departments. Going forward, it will focus on the customer perspective and help businesses make effective decisions and promote growth through data intelligence through cross-platform operations.

The pandemic has accelerated the process of digital transformation within companies. However, many businesses have a weak digital foundation and face issues such as scattered internal data and inability to use or misuse data. Many businesses require cross-platform operations, multi-warehouse deployment, and multi-channel access. Based on the premise of ensuring data compliance and security management, there is an urgent need to help enterprises form core digital assets and create greater value through data.

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Peng Xinyu, Vice President of Ali Baba Group and CEO of Lingyang, said software as a service (SaaS) providers for one-time problems are constantly emerging, but most of them are limited to workflow transformation, which solves the problem. efficiency, but does not solve the central problem of growth. What Lingyang wants to do is “Not SaaS, but DaaS”. Its essence is to enable data to become the engine of growth, to integrate enterprise activity, data and workflow, and to ensure that data intelligence delivers the maximum value in production. and business operations.

Lingyang boasts Ali Baba‘s experience and ability in past digital practices. The team had previously supported the incubation of digital intelligence projects such as Ali Baba Double 11 Data Display and 88VIP, and served the digital construction of many companies such as LVMH, Doosan, China Red Star, XPeng Motors, Hangzhou Robam Appliances and Haidilao.

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