Anaxee aims to be the largest last mile data collection network with 100,000 digital runners
Anaxee Digital Runners, based in Indore, aims to be India’s largest last mile awareness and data collection network with 1 lakh digital on-demand runners or street feet with technology. The company aims to be a de facto channel for businesses to expand to the next 500 districts and reach Tier 2, 3 and 4 cities and rural areas.
Arti Agrawal, Biometrics Expert and Co-Founder and COO, Anaxee Digital Runners, said that India is a assisted economy and Anaxee provides the last mile assistance to help a business grow more quickly thanks to its national curbside pricing model.
Anaxee delivers that last-mile phygital presence with digital runners that are technology-enabled, centrally managed, shared, and available on-demand. Agrawal said they are building a highway which will be the backbone of the network on which everything can travel and get business done. The inspiration came from how Reliance Jio was launched and grown in a short time through their network. “We realized that not every business would be able to afford it and so we could network and offer that as a service,” Agrawal said.
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Currently, they are present in 540 districts in 26 states with 40,000 digital runners. Agrawal wants to increase the number to 100,000 by 2025. They are freelancers who work as local executives in the field and make physical visits. Merchant acquisition, digital onboarding, market mapping, order taking, market insights, data collection, competitor monitoring, conducting our surveys and KYC, are a few of the services they offer.
Founded by Arti Agrawal, Govind Agrawal and Nilesh Maheshwari in 2018, Anaxee Digital received angel funding of $300,000 from SWAN Angel Network, Orios Venture Partners, Let’s Venture, GroCap and Keiretsu Forum. The company is now seeking to raise $8 million in pre-Series A funding for rider development, technology upgrades and product development.
Anaxee currently works for e-commerce companies like Amazon, Udaan and PharmEasy; FMCG companies ITC, Pepsi and Colgate; edtech companies Byju’s and Toppr; and some BFSI companies.
The challenge is recruiting digital runners and securing enough work for them, Agrawal said. Runners are paid per transaction, so more commitments are needed to ensure that they earn 30% of their income from this activity and get around Rs 4,000-5,000 per month.
Recruiting women has been a difficult task for the company as they are less comfortable with apps and UPI on smartphones. “We plan to work with Asha workers and train them in these skills to get more women on board,” Agrawal said.