Business Benefits of Hybrid Cloud Data Management

Martech Insights | Friday 02 September 2022

The hybrid cloud data management approach leverages on-premises databases and public cloud data warehouses.

FREMONT, Calif.: Most companies have already made substantial investments in on-premises hardware, and it often makes sense to maximize the efficiency of their data center. What we choose today (public vs. private cloud) may not be the optimal answer tomorrow. By adopting a hybrid cloud strategy in which on-premises resembles the public cloud in appearance and behavior, enterprises can have greater flexibility and leverage the best of both worlds in a way that is both functional and financially sound.

The regulations participate in this decision-making process. Some regulated companies prohibit the storage of data and personally identifiable information (PII) in the public cloud regarding data storage and processing. A hybrid cloud makes the most sense: businesses can keep sensitive data on-premises with full protection, control, and authority while migrating other critical data and workloads to the public cloud.

Hybrid clouds are also a fantastic approach to avoiding a single point of failure. In the case of mission-critical systems and applications, organizations can choose to run their regular workloads in the cloud while storing an on-premises copy for disaster recovery. Hybrid clouds also avoid vendor lock-ins and costly “egress fees,” i.e. prices incurred when trying to migrate data out of CDW.

Hybrid cloud data management (HCD) will be crucial for finding, integrating, leveraging, and analyzing data stored onsite and offsite. IT teams should keep an eye on the following characteristics when selecting an architecture, as they are crucial for current and future circumstances:

Built-in Analytics

All contemporary companies seek to maximize the value of their data. Hybrid clouds must enable analytical functions, tools and interfaces for business intelligence, as well as advanced analytical approaches that facilitate data exploration and visualization for applications, microservices, data pipelines and other business components.


Businesses and decision makers need a “single pane of glass” or console from which to manage multiple workloads and access previously siled statistics if they are to revolutionize customer experiences, modernize infrastructure and significantly improve IT services.

Automation and Intelligence

Data analysts and engineers can focus on more creative tasks when monotonous operations are automated. Therefore, hybrid cloud technology must be able to automate the configuration and management of its various components spanning private cloud, public cloud, and multicloud.

Fast and scalable

The need for speed drives consumer expectations and purchasing decisions. Hybrid cloud architectures must provide fast query response times, high throughput, and high concurrency to meet stringent SLAs. As the business grows, so does the data; therefore, the technology must be scalable enough to add more computers and data sources and properly distribute workloads across different clouds. Adding processing power, however, will not result in scalability. The optimum value of the system will also depend on its ability to provide tuning and task management.

Comments are closed.