Sportradar to provide data services to Turkish Basketball Federation

Posted on: July 12, 2022, 10:03 a.m.

Last update: July 12, 2022, 12:10 p.m.

Sportradar is ready to play ball with the Turkish Basketball Federation (TBF). The sports data solutions provider will provide the organization with a wide range of services to help increase its impact.

Turkish Basketball Federation
Bahçeşehir Koleji team players from the Turkish Basketball Federation celebrate winning the FIBA ​​Europe Cup in April. The Turkish basketball organization partners with Sportradar for a new data contract. (Image: Sabah Daily)

Sportradar announced today that it has signed a multi-year agreement with the TBF. This is Sportradar’s first major partnership with Turkish basketball.

The deal covers multiple TBF leagues and the Synergy Automated Camera System (SACS) will be present at 27 venues across the country. Sportradar, which received support from the NBA last November, will distribute video content and betting data nationally and internationally.

This partnership includes the first-tier Turkish Basketball Super League (TBSL), the second-tier Turkish Basketball Premier League (TBSL), and all cup competitions, including the Presidential Cup. Additionally, Sportradar holds the international rights to all TBL and TBSL games, as well as cup competitions, from the upcoming season. Moreover, he will obtain the national rights from the 2024-25 season.

Sportradar carves out a niche in Turkey

The company will also introduce data collection and integrity services through the Universal Fraud Detection System. It will also provide its Synergy automated camera system, which includes motion-based artificial intelligence (AI) video capture technology.

Sportradar, Head of Sports Content Partnerships, EMEA, Jan Pommer, said in a press release about the new partnership that it will create “new business opportunities for TBF. It will gain access to new international markets and enable it to to grow globally.

Late last month, Sportradar began rolling out a new all-inclusive sports betting product for operators. ORAKO, according to the company, allows any operator to easily onboard new customers and offer extended lines. Although it has not confirmed any arrangement, it is possible that Sportradar will provide accessibility to the TBF.

Increased interest in Europe

The new partnership comes shortly after Sportradar met with the Greek National Platform for Sports Integrity (EPATHLA, for its Greek acronym). Led by EPATHLA Sports Secretary and Chairman George Mavrotas, a team of experts from the organization spoke last week to Sportradar’s Director of Integrity, Andreas Kranic, as well as senior company executives.

The aim of the meeting, which Sportradar hosted at its London offices, is to strengthen cooperation between the national platform and the company. In addition, it will provide collaborative efforts and information exchange regarding the analysis of reports that EPATHLA receives on integrity issues.

Sportradar will provide targeted information on alleged Greek interest gambling manipulations in various sports, based on the extensive network of betting companies it supports. During the meeting, the two men also discussed the risk analysis of the Greek championships and the monitoring tools of the championships. They will now collaborate in training and awareness programs for members of the sports community.

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